Monthly Archives: August 2014
It’s hard to believe, but the team at Find My Audience is only three to four weeks away from completing the Alpha stage of our Audience Management Platform for writers.
Okay, what is an Audience Management Platform? Quite simply, it is a software platform that will enable writers to search the social web for potential readers – in just seconds – and then communicate with those readers in a more sophisticated fashion than is currently available. Really.
Our software was borne out of our own frustration at trying to market our writing on the social web. We discovered that the noise-to-signal ratio was daunting — we never knew whether our tweets and posts were getting read by the right people. We figured there had to be a better way.
And there is.
Logical Marketing (founded by publishing industry veterans Peter McCarthy and Mike Shatzkin), for example, offers a wonderful service to help writers get discovered on the web. Their “foundational” approach focuses on the upfront metatagging and SEO so that an author’s work can be “discovered” by someone searching for a particular type of title. This is an enormously valuable service.
Our approach, while complementary, is different: an analogy for our software would be the Bloomberg Terminal, a computer system that enables financiers to monitor and analyze real-time market data. Our Audience Management platform is constantly searching the web for people who may be interested in your title. It is a direct-to-consumer strategy. It works while you sleep.
Now of course we are only arriving at Alpha – which means we are still at the crawling phase. There will be bugs. The algorithm will need improvement. The user interface will need adjusting. But the early results are promising. If you would like to get a sneak preview of what we are doing, we would be happy to do a virtual demo for you. Give us a shout!